Panel Discussion to Explore Recreation’s Growing Social Impact
A panel session, “Recreation as a new social energy,” will take place at the Ljubljana Cukrarna on June 8th, as part of the broader “More than play: the strategic role of sport in modern society” conference. The session is scheduled for 3:45 to 4:30 pm and will be moderated by Marko Gregorc, a journalist with 24UR. The discussion will feature a diverse group of experts examining the increasing appeal of recreation.
Participants include Aleš Hostnik from Sport Media Focus, Niko Zadnik, director of the Sežana Sports, Tourism and Leisure Association, Kristjan Jerončič, head of marketing communication and OCR at dm drogerie markt, and Sara Vehovec, director of Corporate Responsibility and Events at Triglav Insurance. The panel will address key questions surrounding the rise in popularity of recreational sports, analyzing the evolution of mass sports event culture. A central focus will be on the investment required to support the growth and development of these events.
The discussion aims to understand the factors driving this trend and the strategic implications for investment and community engagement. The session seeks to explore how new forms of social participation are shaping the landscape of sports and leisure.
Topics: #recreation #new #social
