Ilka Štuhec Announces Ambassador Role with Ski Equipment Manufacturer
Maribor, Slovenia – Slovenian ski star Ilka Štuhec has formalized a new partnership with a leading ski equipment manufacturer, marking a significant shift in her post-competitive career. Štuhec will serve as their ambassador, committing to involvement beyond racing. Speaking after a farewell event at the Snežnik stadium, Štuhec detailed her new role, stating, “I will now be their ambassador.
If necessary, I will go to the races and help with individual matters.” She anticipates a reduced focus on competition, explaining that each athlete will prioritize personalized equipment adjustments. Furthermore, she will dedicate time to testing tourist equipment. Štuhec reflected on the conclusion of her career, stating, “It’s very easy, as I felt that it was all over.
Before the season, I said to myself that this was my last and so it was. Now I try to enjoy as much as I can.”
While acknowledging her accomplishments, Štuhec admitted that she hadn’t fully realized all the goals she had set during her career. This new chapter for ilka represents a transition towards a broader role within the ski industry, leveraging her experience and expertise.
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It’s fantastic to see Ilka Štuhec continuing to contribute to the sport in this new role.