A cultural trend, associated with the “Grandmacore” movement, is highlighting values centered on slower lifestyles, traditional handicrafts, culinary arts, and domestic comfort. The influence of this aesthetic has expanded beyond social media, reportedly beginning to shape tourist behaviors, according to reports from the BBC. The concept, which has garnered substantial viewership on platforms like TikTok, suggests that young travelers are actively seeking a sense of warmth, tranquility, and deep connection through interactions with older generations.
This shift indicates a palpable consumer interest in intergenerational experiences. Supporting this observation, data compiled by the travel company GetYourGuide revealed that a significant majority of Generation Z travelers from key markets—including France, Germany, the United Kingdom, and the United States—have booked holiday activities themed around “grandma” experiences. Specifically, 76% of these young people opted for activities such as taking a cooking class from an Italian nonna or participating in a guided city tour led by an elder.
This burgeoning travel trend suggests that for many modern people, the appeal lies not just in travel destinations, but in the quality of the cultural exchange and the comforting familiarity associated with older life experiences. The demand points toward a desire for meaningful, connection-focused travel over purely novelty-driven tourism.
Topics: #trend #young #people
