Today’s sports no longer live only on the playing fields, stadiums, roads and cycling routes. They live more and more on social networks, where athletes, content creators and public-facing individuals build a relationship with people who follow them every day. Trust, influence and reputation are often formed there.
Patricia Pangeršič and Robert Korošec have built a large digital community around sports and healthy lifestyle. Their story is not only related to recreation, personal example or overcoming boundaries, but also to authentic communication, connecting and responsibility to people who follow them. “Sports mean a lot to me.
Because of a healthy lifestyle, I feel good and strong in my body. That way I can be the best version of myself, as a mother, wife, friend,” says Patricia Pangeršič
Topics: #sports #live #only
