Sports have evolved beyond mere athletic competition; they now serve as complex arenas where politics, capital, identity, media, and public sentiment intersect. Consequently, major sporting events function not only as contests but also as platforms for exerting influence, demonstrating prestige, conducting diplomacy, and conveying broader social messages. Reflecting this shift, the conference titled “More than a game: the strategic role of sports in modern society” is scheduled for June 8, 2026, at the Cukrarna in Ljubljana.
A central theme of the conference, highlighted in the introductory conversation, is the intricate interplay between politics, global interests, and the power of networking within the sports industry. A key component of the event will be the panel discussion on “Geopolitics and sport.” This discussion will be moderated by Aleksander Čeferin, the President of UEFA. The conversation will be facilitated by sports journalist and presenter Sanja Modrić.
The focus of this panel is expected to provide detailed insights into how geopolitical factors shape the modern sporting landscape.
